Dividends
🗋 = No dividend paid out before
⭐ = Erratic dividend payout latest historical 10 years (max 4 out of 10 years paid dividends)
⭐ ⭐ = On and off dividend payout latest historical 10 years (max 7 out of 10 years paid dividends)
⭐ ⭐ ⭐ = Stable dividend payout consistently last 10 years
⭐ ⭐ ⭐ ⭐ = Increasing DPS payout last 10 years (<5% increase)
⭐ ⭐ ⭐ ⭐ ⭐ = Consistent increasing DPS payout last 10 years (>5% increase p)
Value
🗋 = Loss-making company
⭐ = Trading at significantly higher PE (>+30% SD) or equivalent valuation metrics
⭐ ⭐ = Trading at higher PE (<+20% SD) or equivalent valuation metrics
⭐ ⭐ ⭐ = Trading at fair PE (Average price +/- 10%) or equivalent valuation metrics
⭐ ⭐ ⭐ ⭐ = Trading at low PE (<-20% SD) or equivalent valuation metrics
⭐ ⭐ ⭐ ⭐ ⭐ = Trading at significantly lower PE (>-20% SD) or equivalent valuation metrics
Financials
🗋 = Troublesome financials
⭐ = Unimpressive financials
⭐ ⭐ = Normal financials but with minor warning signs
⭐ ⭐ ⭐ = Healthy financials
⭐ ⭐ ⭐ ⭐ = Healthy financials with improvement signs
⭐ ⭐ ⭐ ⭐ ⭐ = Superb financials
Growth
🗋 = No growth and declining growth rate
⭐ = Erratic with potential declining growth
⭐ ⭐ = Flat earning no growth
⭐ ⭐ ⭐ = Earning growth but no visibility on sustainability
⭐ ⭐ ⭐ ⭐ = Earning growth at a moderate rate and sustainable
⭐ ⭐ ⭐ ⭐ ⭐ = YOY QOQ growth at a significant rate
Business
🗋 = No significant business moat and in a declining/highly competitive business. Company is making losses and facing tough challenges
⭐ = Little significant business moat and in a slow-growing business sector
⭐ ⭐ = Good biz moat in a slow-growing biz sector
⭐ ⭐ ⭐ = Promising business moat in a business sector where it can potentially disrupt its competitors and peers
⭐ ⭐ ⭐ ⭐ = Good business moat and in a good business sector
⭐ ⭐ ⭐ ⭐ ⭐ = Superior business moat and in a booming business/trend